Tailored Effective and Efficient Marketing Solutions

Delivering Performance Assessment and Strategic Framework for Business Success

PARTNERS

An experienced team of seasoned marketing leaders who, from their early days together at J. Walter Thompson have delivered business success for Fortune 100 clients. Re-united to deliver tailored solutions derived from a well-articulated and customer-empowering Strategic Approach to driving success.

Meet Them

APPROACH

Using Gottlieb Partners Growth Performance Tool, we provide a business assessment and identify a strategic framework to drive desired results.
1. Where Are We? Situation
2. Why Are We Here? Assessment
3. Where Could We Be? Vision
4. How Could We Get There? Action
5. Are We Getting There? Results

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BENEFIT

Deliverables scaled to your need... no overhead, bloat or typical agency BS! Simply a dedicated team of marketing and analytics experts providing customized, cost efficient analysis and strategic guidance.

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PARTNERS

The Gottlieb "Partners" honed their strategic and management skills driving business success at J. Walter Thompson. While continuing to collaborate over the years, this reunion formalizes the Partnership focused on brand driven marketing success. More importantly a meeting of the minds committed to deliver clients a brand architecture for business success.

Jerry Gottlieb

Managing Partner

Jerry Gottlieb is a recognized industry leader in the business of Marketing Communications. In addition to his years at General Foods and JWT Jerry has served in global account management and operating boards for two top five networks during his career. In the late ‘90s Jerry turned his talents to launching and running two independent agencies with great success.
Email Jerry | Connect on LinkedIn

Gary Steele

Brand Planning Partner

The lynch pin for Gary Steele’s success in advertising and marketing is strategic thinking. He has the ability to marry business objectives and strategies with communication goals, designed to drive results. A skill developed working with Fortune 100 companies across categories from CPG to Retail at JWT, Y&R, McCann & Publicis.
Email Gary | Connect on LinkedIn

Chandra Chaterji, PhD

Insights and Analytics Partner

Chandra is an analytics interpreter. His real skill is in divining and simplifying actionable insights, direction and workable solutions out of mounds of data. He earned his stripes at world class marketing companies: JWT, BBDO, and Visa. He is a scientist at heart using a rigorous approach to data analytics leading companies to successful solutions. Chandra is a partner to brand marketers bringing together the skills of analytics, strategy and insights, along with a keen business sense.
Email Chandra | Connect on LinkedIn

APPROACH

Unlock business potential with these five questions. Designed to provide a brand status assessment and build consensus around key opportunities for success. In simple terms - a definition of what success looks like!

The answers to these questions will identify where the brand is situated currently and action necessary to move forward to deliver the vision. The output will be a plan to move your organization and customer towards a singular brand goal that will deliver success. Clear and consistent marketing communication internally and externally.

EXPERIENCE

“BEEN THERE DONE THAT WITH SUCCESS”

Brands where the partners honed their skills:

PARTNERS

APPROACH

BENEFIT

PARTNERS

Managing Partner

Brand Planning Partner

Insights and Analytics Partner

APPROACH

EXPERIENCE

Consumer Goods

Restaurant & Retail

Services & Durables